• Category

    Category

Restoration in Hotel Loyalty: Developing a Blueprint for Reinventing Loyalty Programs

Hotel Loyalty Programs Fail to Drive Loyalty Deloitte’s, A Restoration in Loyalty, the study makes “it clear that travel brands need to up their game if they want to drive genuine loyalty among consumers,” said Adam Weissenberg, vice chairman, Deloitte LLP and U.S. Travel, Hospitality and Leisure leader. “With heightened competition and eroding customer loyalty, Read more…

Starwood Hotels Seeks to Create “Loyalty Beyond Reason”

Starwood Hotels & Resorts is raising the stakes in the hotel loyalty landscape to win greater share from the world’s most prolific travelers, a powerful and growing group of global mega travelers.   On February 1, the company announced new benefits that make its award-winning loyalty program Starwood Preferred Guest (SPG) the richest elite program Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty Read more…

10 Tips to Build Customer Loyalty

Providing excellent customer experience will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer loyalty. Read more…

8 Tips to Reduce Your Loyalty’s Programs Breakage Rate

Struggling with member engagement? Remember, your customers see value in your program when they “spend” their points. The solution to a high breakage is to make sure that your customers have points to spend, and that they are motivated to spend them. How to Increase Customer Engagement & Minimize Breakage Here are eight tips to Read more…

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. What is Gamification? Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards and intangible rewards. What are the Benefits of Gamification?  There Read more…