Customer Insight Group Loyalty Blog

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Facebook: Top Customer Acquisition Channels for Retailers

25% of Retailers Say Facebook Among Top New Customer Acquisition Tactics While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015, conducted by Read more…

Facebook Business Page Tips and Tricks You Should Know

With over 15 million brands and companies on Facebook and the number of users steadily topping over a billion, its imperative that companies practices the most engaging tactics to ensure their brands’ posts land on the top of their Facebook fans’ News Feeds. Marketers need to start with a strategic road map and tactical plan. Read more…

Study: Facebook Advertising Positively Impacts Paid Search Performance

A recent study released by Kenshoo reveals that Facebook advertising has a direct effect on paid search performance and that the cross-channel impact increases as the investment ratio of Facebook to paid search spending rises. Kenshoo analyzed recent paid search performance for the leading global information services company, Experian, in which certain segments of the Read more…

Facebook Introduces Audience Insights Tool

Facebook has recently introduced Audience Insights, a tool within Ads Manager that lets advertisers gather customer insights about their target audiences. Audience Insights will give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives insights about users in Read more…