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6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, marketers have seen one of the most significant changes in how consumers research products and brands. The Global State of Digital 2021 report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

6 Tips to Improve Your Email Marketing Performance

If there’s one thing you can’t take for granted in your marketing campaign, it’s email. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…

Expand Your Marketing Strategy Beyond Social Media

As you develop your marketing strategy, it is important to utilize different types of marketing. Businesses can often make the mistake of only using one type of marketing. Whilst this can be effective, it can also limit your growth and potential. This article looks at the different types of marketing tools businesses can use to Read more…

18 Pinterest for Business Marketing Tips

Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…

Facebook For Business Marketing Tips

22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…

SEO: The Best Investment For Your Marketing Dollars

What is SEO and its benefits? Search engine optimization (SEO) is the art and science of getting your web pages to the top of Google, and it can pay off, bigtime, for years to come. As more people turn to the Internet to find the products, services, and information they need, it becomes more urgent Read more…

5 Email Marketing Tips for Nonprofits

Nonprofit Email Marketing Best Practices A common form of internet marketing is email marketing. Email marketing is the practice of sending emails to potential and current donors to inform them and build a personal relationship with them. For nonprofit organizations, email continues to be an effective tactic. Email messaging has accounted for 26 percent of all Read more…