Customer Insight Group Celebrates 15th Anniversary

Lafayette, CO, December 2019 — This year at Customer Insight Group, we celebrate an amazing 15 years in business. Established in 2004, we are a loyalty marketing company that helps businesses engage keep and grow profitable customer relationships. We create customer loyalty programs and design, build, optimize and support customer experiences for the world’s most successful brands.

15th Anniversary — A Milestone Moment for Customer Insight Group

We are proud of our 15 years of accomplishments, but we couldn’t have done it without our clients and partners. We are grateful for them and the ways in which they made our growth and success possible.

Our hope is to continuing providing strategies to increase customer loyalty for many years to come. Our strategist, analyst, and creative team have extensive experience in loyalty program development, customer communication, and program management. We bring this experience to bear on every campaign we work on, and we care as much about your customers as you do.

About Customer Insight Group

As your marketing partner, Customer Insight Group provides clients with the strategic viewpoint, service, innovation, and results they need to expand and succeed in today’s competitive business climate. Whether you are just introducing a loyalty program or your program is long-standing, we understand the challenges you face. We can help you rise to those challenges and take on new ones as you scale to greater heights of success.

A customer-centric relationship is key to the success of any loyalty program. This means deepening the emotional and behavioral connections you have with your customers.

We know how important it is to understand and respond to the nuances of your customers’ wants and needs. Along the way, we solve the complex business issues you’re facing and deliver measurable results.

Our experience providing the best possible customer experiences across a broad mix of industries has included work with such industry leaders as HSBC, Dick’s Sporting Goods, Tri-County Metropolitan Transportation District of Oregon (TriMet) and PGA TOUR Golf Course Properties, Inc. (TPC).

What’s Ahead

We consider these best practices the core of our loyalty marketing strategies at Customer Insight Group, and as we look to the future, they will continue to drive what we do.

  • The heart of any business strategy is customer-centric. Leadership at every level, from the CEO down, must be committed to centering the customer.
  • Aggressive use of data means offering customers more relevant options. This eliminates friction and makes it easy for them to continue doing business with you.
  • Emotions are at the core of every successful customer loyalty experience, even more so than financial and rational considerations. Gamification, exclusive status-based interactions and predictable randomness all drive loyalty and make the customer experience feel both innovative and personal.