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Wingstop Uses Social Media to Engage Customers

Wingstop Inc. spent the summer touring the United States. Traveling on the company’s new food truck, the tour’s mission is to serve flavor and bring goodwill to the communities that have embraced the craveable brand.

The tour kicked off in Brooklyn on June 22, where Wingstop partnered with the Brooklyn Nets to build a new playground for Children of Promise, NYC. The tour experienced great success by feeding thousands of individuals and supporting several charitable organizations in cities such as Atlanta, Chicago and St. Louis.

They has asked fans to decide where it will end up in September by voting at the microsite “They can urge their friends to vote on social media,” Wingstop spokesperson Kimberly Balega.

“The purpose of the Wingstop Flavor Tour is to give back to communities that have embraced our brand,” commented Flynn Dekker, Chief Marketing Officer at Wingstop. “We have been to four cities so far and have seen first-hand the positive energy we can bring to communities by serving up free food and partnering with charitable organizations. Now, we’re asking our fans to tell us where to bring that energy for the final stop.”

The #WingstopTour ended in San Antonio, where they dishing out free wings, fresh swag, and live music.

[Source: National Restaurant News]

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Mary Shaw