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White Castle Launches Social Media Contest

White Castle has launched a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company’s most loyal fans, the chance to win a visit from the Crave Mobile, White Castle’s mobile food truck, for a party with 50 friends.

White Castle’s #CraveMobile Contest runs from May 28 through midnight on July 31, 2014. Entering to win is as simple as one, two, three:

  1. Cravers log into one of three social media sites: Facebook, Instagram or Twitter
  2. Explain why they deserve to win a Crave Mobile party and attach a photo or video to enhance their explanation
  3. Submit their entry by using the hashtag #CraveMobile

“After almost a century of serving up sliders, our fans have proven time and time again that The Crave is a Powerful Thing™. From White Castle weddings to tattoos to more than 500,000 requests to bring the Castle to them, our loyal fans have some extreme stories about what they will do to satisfy their crave and show how powerful it can be,” said Jaime Richardson, Vice President, White Castle. “That’s why we are inviting all our fans to capture what makes their memorable moment stand out and why they truly deserve to win.”

Richardson reiterated, “We know there are Cravers out there who were introduced to White Castle at a young age and cannot imagine their life without our sliders. But we also know there is a generation of people who might not have had the opportunity yet. We see this contest as the chance to unleash the power of the crave to new and old Cravers alike and to ignite a slider passion throughout the country.”

Mary Shaw