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What Marketers Should Know About Brand Advocates

[eMarketer 3/5/12]

Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family.

Social media influencer and advocacy company Zuberance found, in a January 2012 study, that US internet users are making more recommendations than ever before, across a variety of industries. The study revealed these statistic on US internet users brand recommendations:

  • 16% of internet users recommend more than 15 brands per year.
  • 18% of internet users recommend products or services on a weekly basis.
  • 25% of internet users talk about technology most often.
  • 35% of respondents cited Facebook as their preferred platform for voicing their brand recommendations.

What do you think? Does your company engage its brand advocates, we’d love to hear about your experience. Leave your comments below.

Mary Shaw