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Expand Your Marketing Strategy Beyond Social Media

As you develop your marketing strategy, it is important to utilize different types of marketing. Businesses can often make the mistake of only using one type of marketing. Whilst this can be effective, it can also limit your growth and potential. This article looks at the different types of marketing tools businesses can use to deliver an engaging and seamless consumer experience for a product, service, or the organization itself.

building your marketing strategy

Social media is important, but not the only marketing method

Social media is beneficial as a marketing tool. Platforms like Facebook, Pinterest, Twitter, and Instagram have millions of users. This means you can reach far more potential customers with less effort. Also, these platforms are free to use – who doesn’t love free marketing? However, social media is also highly saturated and competitive. This is why it is important to look at other marketing avenues to create an integrated marketing communications strategy.

Other important marketing strategies

So what else can you do aside from building a social media following and presence? There are many other marketing avenues available! Before social media, businesses had to use a wide range of print and physical marketing, for example. Below you can see four other types of marketing to consider incorporating into your strategies:

1. Blogging

Creating a blog is relatively easy to do, and it can greatly boost your marketing efforts. A blog should give real value to your customers and enhance their experience when visiting your website or online store. For example, it could provide useful lifestyle hacks or additional information on how to use your products/services. Alternatively, it could provide fun insight into your business. Whatever angle you take, a blog should be engaging, and you should promote it via your site and social media to drive traffic to your website, enhance inbound marketing efforts and attract more prospective customers.

2. Video marketing

Video marketing is increasingly popular in today’s digital world via platforms like YouTube. Many businesses now have YouTube channels and use them to create interesting product videos. This could include demonstrations of how your products/services work. You could also consider live streaming and hosting Q&A sessions so that customers can learn more about your business and interact with you. Some entrepreneurs also turn their YouTube channel into a source of income and gain millions of subscribers that help generate advertising revenue.

3. SEO Improvements

Having a firm Search Engine Optimization (SEO) plan will also help greatly. SEO is an effective form of marketing that will make your website more visible on search engines like Google. Anyone can easily implement a basic SEO plan by adding alt tags, META tags, and keywords within your written content. You should spend time improving the basic SEO of your website and creating internal backlinks to your content and external backlinks to reputable third-party websites.

4. Branding

Finally, you should create a strong company brand. Branding helps boost your reputation and allows customers to identify your business easier. You can create a business logo using free tools like Logo Creator, or use platforms like Canva to build company color schemes and fonts. The branding should be consistent and used throughout your marketing channels. This will help strengthen your brand but also improve the effectiveness and cohesion of your marketing. Branding should also be used for things like print media, business cards, podcast marketing, and email marketing campaigns.

To create an effective marketing strategy, you should have a well-rounded approach. While the decision to use specific channels should come from your audience insights, it’s essential to utilize various channels and outlets and not simply rely on social media. Utilizing things like branding, blogging, email marketing, SEO, and video marketing can also help greatly and give a robust marketing strategy. An integrated marketing communications strategy will increase your brand awareness to boost sales and profits.


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