We’ve combed through the hottest new social media research to shed light on the scale, impact, and potential value of engaging customers and prospects with Twitter.
Whether you plan to use these stats to convince your CEO to increase your social media marketing budget, inspire your company’s next Twitter campaign or simply justify your current social marketing activities, these Twitter statistics are for you.
STATS YOU NEED TO KNOW ABOUT CONSUMERS AND TWITTER
- Twitter has 319 million, monthly active users.
- 500 million people visit the site each month without logging in.
- 80% of active users access Twitter via mobile.
- 24% of online women use Twitter and 25% of online men use twitter.
- 36% of 18-29 year olds use Twitter.
- 23% of 30-39 year olds use Twitter.
- 21% of 50-64 year olds use Twitter.
- 10% of online adults over 65 use Twitter.
- More than 60% of Twitter users log into their account every day. (Source: Social Media Today, 2013)
- The fastest growing demographic on Twitter is the 55–64 year age bracket. (Source: Buffer)
- Twitter has over 1 billion registered users. (Source: Expanded Ramblings)
- 300 billion tweets have been sent. (Source: Expanded Ramblings)
- On average, users spend 170 minutes on the site each month and have 208 followers. (Source: Social Media Today)
- Users spend 170 minutes on Twitter each month. (Source: Social Media Today)
- 76% of Twitter users log in at least once a day. (Source: The Buntin Group)
- 51% of active Twitter users follow companies, brands or products on social networks. (via Edison)
- Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute. These users are also 119% more likely to use Twitter during work or school hours. (Source: Buffer)
BUSINESSES USE TWITTER TO ACHIEVE BUSINESS GOALS
- 65.8% of US companies use Twitter for marketing purposes.
- 63% of brands use multiple Twitter accounts. (Source: Social Media Today)
- 85% of B2B marketers use Twitter. (Source: Expanded Ramblings)
- The majority of large marketers (60%) now use Twitter for various business objectives. (Source: Mashable)
- Only 19% of brands tweet on the weekends. (Source: Buffer)
- 70% of small businesses are on Twitter. (via MediaBistro)
- Twitter is the most popular platform in B2B, with 85% of marketers saying they use this. LinkedIn is a close second at 82%. (Marketing Pilgrim)
TWITTER DELIVERS MEASURABLE RESULTS
- Twitter engagement is 17% higher on the weekends.
- 23% of millennials follow a brand on Twitter.
- 47% of people who follow a brand on Twitter are more likely to visit that companies website.
- Twitter engagement for brands is 17% higher on weekends. (Source: Buffer)
- Tweets with image links get 2x the engagement rate of those without. (Source: Buffer)
- Tweets with less than 100 characters get 17% more engagement. (Source: Buffer)
- Tweets with hashtags get 2x more engagement, tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags. (Source: Buffer)
- Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”. (Source: Buffer)
- Tweets that include links are 86% more likely to be retweeted. (Source: Buffer)
- Close to 80% follow a brand to get exclusive content. (via MediaBistro)
- Twitter shoppers go to 3 pages per visit (via Job Stock)
- 85% of people say they feel more connected to the business after they follow them. (via Twitter)
- Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%). (via Twitter)
- Twitter users exposed to B2B tech brand Tweets are more likely to convert. (via Twitter)
- 36% of businesses gaining a new customer through Twitter. (Source: Social Media Today)
- 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. (via MediaBistro)
- 37% of Twitter users will purchase from a brand they follow. (via MediaBistro)
- Offline sales increased by 29% when using a promoted tweet. (via Hubspot)
Wondering how to quickly build a Twitter following? Looking for some helpful tips and tricks that could get your brand on Twitter more attention? Click here for some helpful tips to help you attract more followers and customers on Twitter.
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