Every second, businesses and organizations are gathering data. Not just a little data — a LOT of data. A veritable wealth of data that paints not just a picture of their customers, but a picture of their business, their future and their processes.
From click-throughs to social media posts to surveys, healthcare tests, stock trades and more, leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are adopting advanced technologies to generate new, actionable insights from the big data that they gather in an effort to dramatically reduce financial risks, increase operational efficiencies, enhance customer loyalty and improve outcomes, just to name a few.
Take a look at this chart to see how companies that are gathering data, learning from it and translating that information into actionable goals are outperforming those who don’t.
How will you use big data in your 2013 strategy?
Source: IBM Global CEO Study 2012
Filed under: Integrated Marketing