Turning Big Data Into Action
Posted by Sallie Burnett
Every second, businesses and organizations are gathering data. Not just a little data — a LOT of data. A veritable wealth of data that paints not just a picture of their customers, but a picture of their business, their future and their processes.
From click-throughs to social media posts to surveys, healthcare tests, stock trades and more, leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are adopting advanced technologies to generate new, actionable insights from the big data that they gather in an effort to dramatically reduce financial risks, increase operational efficiencies, enhance customer loyalty and improve outcomes, just to name a few.
Take a look at this chart to see how companies that are gathering data, learning from it and translating that information into actionable goals are outperforming those who don’t.
How will you use big data in your 2013 strategy?
Source: IBM Global CEO Study 2012
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Integrated Marketing