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Superior Customer Experience is King in Down Economy

When I read this article, I was heartened to hear that high-end designer store employees are becoming more dedicated to providing every shopper with personal service, helping them find the right products to meet their needs and preferences. Friendly, thoughtful suggestions, and consistent service will leave customers with a lasting impression — a superb customer experience is important for every brand.

[New York Times 2/17/09]

With high-end designers more eager than ever for sales, associates have largely lost the snooty attitude, Eric Wilson found when he went undercover in a sweatshirt. Recently, MaxMara held an employee seminar with the goal of teaching associates how to enhance customer experiences.

Sallie Burnett
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