In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the statistics generated by nearly 750 companies worldwide:

According to the study, here are a handful of the key findings:

Open Rate: Overall Average Open Rate: 21.0%

Industries in Which Top Performers Posted Open Rates Greater Than 50%:

• 56.7% – Lodging, Travel Agencies and Services
• 53.1% – Schools & Education
• 51.8% – Insurance
• 51.6% – Consumer Products
• 50.2% – Hospitals, Healthcare & Biotech

Click-Through Rates: Click-through Rate (CTR) Average: 3.2%

Best and Worst Preforming Industries:

Bounce Rates: Hard Bounce Rates Overall: 0.547%

Hard Bounce Rate Comparison:

• 0.26% – Retail & Ecommerce
• 0.55% – Overall Average
• 1.28% – Industrial Manufacturing & Utilities

Unsubscribe Rates: Unsubscribe Rate Overall: 0.130%

Complaint Rate: Spam Complaints Overall: 0.027%

[Source: Silverpop]

• Author
• Recent Posts

Mary Shaw

Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.

Latest posts by Mary Shaw (see all)

• Successful Social Media Campaigns -
• Redbox Announces New And Improved Loyalty Program -
• Marriott Combines all Three of its Hotel Loyalty Programs -

Filed under: Email Marketing