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Starbucks Heads ‘Best-Loved’ Brands List

Based on analysis of consumer sentiments as expressed on social media, Starbucks was the restaurant brand “most loved” by U.S. consumers as of this year’s first half, according to a new report from DigitalCoCo.

Starbucks Heads ‘Best-Loved’ Brands List
The report is a quantitative tracking efforts of more than 3100 restaurant brands. It looks at restaurant brands’ social footprints, as well as engagement credentials that drive the growth of social media in platforms like Facebook, Foursquare, Google+ and YouTube. It looks at brand actions and the interaction in brand content quality, consumer engagement, consumer influence, and overall reach of the brand.

Starbucks led the first half’s top 10 “best loved” list with a combined Q1/Q2 CSI of 72.9.

Here are the other in the top ten list:

  • Red Mango (70)
  • Panera Bread (62.1)
  • Boudin Sourdough Bakery & Café (62)
  • Peet’s Coffee & Tea (61.5)
  • Bonefish Grill (61.1)
  • Hard Rock Café (60.1)
  • Buffalo Wild Wings (59.6)
  • Noodles & Company (59.3)
  • Chick-fil-A (57.8)

The report also summarizes the demographics and likes/dislikes of restaurant “super influencers.”

  • 29% of these consumers are females 18-34
  • 23% are females 35-49
  • 21% are males 18-34
  • 12% are males 35-49

Female super influencers put a high premium on good service and the brand experience; males stress good food and good service. Overall, these consumers value good-quality, fresh food from known sources, and good-quality staff and service.

Mary Shaw