Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Staples Kicks Off #MoreSmallBiz Squad with Twitter Chat

Staples Uses Twitter Chat to Help Small Businesses

staplesnewmain_1
To help small businesses kick off the New Year, Staples has created the #MoreSmallBiz Squad – small business authorities who will lend their expertise to the Staples small business community. Small businesses can also use the hashtag to seek advice or assistance from the Staples #MoreSmallBiz Squad.

The #MoreSmallBiz Squad will kick off the program with a Twitter Chat on Thursday, January 7 – where they will offer back-to-business advice and best practices – and will continue to support the initiative through blog posts and other content. The group consists of:

  • Chris Brogan (@ChrisBrogan) – CEO of Owner Media Group, a sought-after public speaker and consultant, and New York Times bestselling author of eight books
  • Melissa Stewart (@MelissaOnline) – Founder of She Owns It, a website where female entrepreneurs share success stories and provide motivation for others
  • Melinda Emerson (@SmallBizLady) – Creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners, and bestselling author of Become Your Own Boss in 12 Months

Staples is also offering a new back-to-business 110% Price Match Guarantee, giving customers even more confidence in Staples’ commitment to offer the best prices on products in stores and online. Staples is also helping small business owners get more for less with the Business Less List, which offers the lowest prices on 28 essentials that businesses use the most every day.

“The New Year is a crucial time for business owners, and Staples is helping our small business customers make more happen with a broad assortment of products at the lowest prices, expanded business services and easy ways to shop,” said Alison Corcoran, senior vice president of North American stores and online marketing, Staples. “At Staples, we have 30 years of experience helping small businesses succeed, and we’re thrilled to build on that history with the back-to-business 110% Price Match Guarantee and Business Less List.”

Source: Business Wire


 

Social Media Marketing Resources

Social Media Best Practices

Social Media as a Channel

Proven YouTube Marketing Tips

Social Media Marketing

Social Media Infographics

Mary Shaw