Still have a boss not convinced you can reach your business customers by using social media tools such as Twitter, LinkedIn and YouTube? Here are some facts that may help your business case:

• 74% of B2B marketing companies use Twitter to distribute content (Content Marketing Institute)
• 58% of marketers who have been using social media for more than 3 years report it has helped them improve sales (Social Media Examiner)
• 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. (Infographic)
• B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View)
• For B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network (Marketing Charts)
• 55% of B2B survey respondents search for information on social media (MediaBistro)
• The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) (Social Media Examiner)
• Identifying the value of social media marketing efforts comes down to looking at four factors: financial, branding, risk management, and digital marketing (Forrester)
• Social Media can improve relations with employees. 82% of employees say they trust a company more when the CEO and leadership team communicate via social media (eMarketer)
• Top tactics marketers plan to use this year for lead-gen are Twitter posts (82%), online communities (79%), blogs (76%), LinkedIn discussion groups (76%), LinkedIn pages (76%) and Twitter offers (74%). (Forrester)
• Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
• 84% of B2B marketers use social media in some form. (Source: Aberdeen)

What have you discovered about your B2B customers’ or prospects’ social media habits that have justified your activities?

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Sallie Burnett

Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group

Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.

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Filed under: Social Media Marketing