What is Social Media Design?

Posted on May 24, 2017 by Mary Shaw

These days, consumers are bombarded by Tweets, Facebook Posts, texts and messages on their computers and mobile devices. When users only spend seconds viewing these messages, social media graphics that accompany them are vital in building brand awareness and recognition and attracting the user’s attention.

Definition of Social Media Design

Social media design is visual content used in digital marketing. Whether it’s your Facebook profile, Twitter background, Google+ header or graphics for timeline posts and blogs, social media design is an important element to incorporate.

Did you know…our brains process visuals about 60,000 times faster than text. It turns out that an image is worth more than a thousand words.

How Can Social Media Design Help Your Brand?

Consumers respond best to a first impression that includes a visually appealing attention-grabbing graphic image. When graphics are used consistently across your different social media platforms it creates brand recognition. Also, many people are visual learners, so they are likely to remember your brand better when they see it visually, instead of hearing or reading about it.

Your graphic design and company logo play a big role in how your product or service is perceived. Using attractive graphics helps to strengthen your brand and build trust with the consumer. A well-designed graphic can also stir the user to share your posts on his or her own social media pages; which extends the reach of the post.

What are the Benefits of Social Media Design?

Creates more brand recognition
Builds brand awareness
Attracting user’s attention

Social Media Design Tips

Tip 1: Use High-Quality Photography

The images you use on social media are a reflection of your brand, so invest in quality images. A good stock image not only grabs you consumers’ attention, but it can also boost your brand’s credibility and professionalism.

Tip 2: Use a Variety of Visual Content

Quote graphics help your fans connect with the meaning and message of your brand – not just your product.
Storytelling is one of the most compelling ways to engage your audience with your brand, and infographics allow you to do this in a visually captivating way.
Customer testimonials build customer trust, create goodwill for your product, and shows potential customers a positive brand history.
Show off your Team – Images of employees having a little fun or working hard can help customers relate to a company on a more personal level.

Tip 3: Brand Your Graphics

The goal of creating highly shareable social media graphics is to drive people back to your website. By adding your logo or company URL to your social media images, it helps users find you if they want more information.

Tip 4: Keep Fonts & Colors Consistent

Choosing a consistent font palette is a fantastic way to ensure consistency and to build familiarity with your customers. Stay consistent with your color choices that reflect your ‘brand personality’.

Tip 5: Choose The Right Size

Using the correct size ensures that people see what you want them to see on desktop or mobile and on the various social media channels. Here is a handy Cheat Sheet of Social Media Photo & Image Size.