Should You Use Social Media Marketing?
Posted on December 01, 2010 by Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Should Your Company Use Social Media Marketing?
Social media is unlike any other communications medium your company has ever used. It has tremendous power to grab the hearts and minds of your customers. But to make it work, you need to begin with the end in mind. You need to:
- Learn how your customers are already using social media, including their interactions with your competitors.
- Identify the best social media tools for your brand.
- Integrate your social media it with your existing communications channels.
- Develop a plan to build and nurture a community of customers.
- Create fresh, relevant content.
- Set up a dashboard to track and measure results.
Customer Loyalty Consultant | Customer Retention | Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group, a strategic marketing firm that leads the way in the evolution of how companies engage their customers and earn their long-term loyalty. Sallie has more than two decades of strategic consulting experience helping some of the world’s leading companies engage, keep, and grow more profitable customer relationships.
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Filed under: Social Media Marketing