Optimizing All eCommerce Product Pages
As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page.
Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. This makes a user’s first interaction with a site through the “side door” rather than sending them to retailers’ home pages, according to the infographic below from Instart Logic. The following statistics highlight the importance of optimizing every single product page for performance.
Social media networks, particularly Facebook, are increasingly influencing digital sales:
- 71% of consumers are more likely to make a purchase based on social media referrals.
- 78% of respondents say a companies social media posts impact their purchase.
- 4 out of 10 social media users have purchased an item after sharing or favoriting it.
- 202% growth in e-Commerce orders from social media in 2014.
- 85% of all orders from social media come from Facebook.
US shoppers will spend $347 billion online this year. Search engine optimization can make or break a website, but it’s especially important for eCommerce sites whose success depends on attracting, converting, and retaining the most consumers.
Filed under: Social Media Marketing