North Face Uses Social Media in #ClothesTheLoop Campaign
The North Face announced the expansion of its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition.
Clothes The Loop extends the lifecycle of apparel and footwear brought in by consumers by giving them a new life through reusing items or reverting them to basic materials used for new product manufacturing.
“We’re committed to creating responsible products – both in how we design them, and also in how long they last,” said Adam Mott, director of sustainability for The North Face. “We’re expanding Clothes The Loop to help find a second life for pre-owned apparel and footwear that might otherwise go to waste. We hope this campaign gets people thinking about the lifecycle of the products they buy and how they can take simple steps to help protect our environment.”
From April 20th to April 26th, each customer who brings in used products for the Clothes The Loop campaign, The North Face will donate $5 donation to Conversation Alliance. Customers can also earn one discount voucher that can be used towards the purchase of The North Face products.
Customers can take a photo of themselves recycling their products and share it on Instagram and Twitter with the hashtags #ClothesTheLoop and #TNFContest. Anyone who tags a friend to encourage them to recycle will be entered in a contest to win a $100 gift card. Read more
[Source: Businesswire, North Face]
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