Retailers Are Moving and Shaking
Today we couldn’t help but turn our eye to the retailers out there. These recent statistics caught our eye. What do these numbers mean to you?
Mobile and Video Grab a Greater Share of Digital Ad Budgets
65% of those surveyed will increase spending on Mobile and 49% will increase spending on Video
[Source: eMarketer]
Online Retailers Change Up Their Tactics
Retailers are moving toward product curation as a way to connect with consumers. Here’s a look at merchandising tactics being used:
89% Brand Boutiques
83% Channel/merchant exclusives
74% Guides/How-To
64% Themed Areas
24% Lookbook
[Source: eMarketer/the e-tailing group “14th Annual Mystery Shopping Study”]
KONY 2012 tops 100 million views in just six days and becomes the most viral video in history. (While this may not be retail related, it does make one wonder how we can utilize video to make a brand impact– some food for thought.)
[Source: Visible Measures]
Think Green This St. Patrick’s Day
Americans intend to spend $4.55 billion this St. Patrick’s Day, $1 billion more than in 2011
[Source: NRF Consumer intentions survey/BIGinsight]
Retailers Weigh In
Retailers feel that having a digital presence is a business necessity with 40% of them focused on the effective use of social networking sites, and 40% focused on integrating their online presence with other channels.
[Source: NRF Retail Horizons Benchmarks for 2011, Forecasts for 2012 Report]
Interested in how to engage, keep and grow your customer relationships?Customer Insight Group can show you how.
Filed under: Social Media Marketing