The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.

Customer testimonials and reviews are the most commonly watched videos, but email marketing videos and consumer-generated videos are not far behind. The study also indicates online shoppers are giving time and consideration to video ads while shopping for apparel online. Read more…

• 31% Automotive
• 30% Consumer Electronics
• 26% Music/DVD/Video
• 24% Toys/Video Games
• 22% Computer Hardware/Software

Half US internet users watch product videos on the homepage of a retailer, and 47% watch them on product pages. Does your company use videos to promote your products?

[Source: eMarketer.com]

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Mary Shaw

Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.

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