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Product Videos Encourage Purchase Decisions

The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.

Customer testimonials and reviews are the most commonly watched videos, but email marketing videos and consumer-generated videos are not far behind. The study also indicates online shoppers are giving time and consideration to video ads while shopping for apparel online. Read more…

Videos US Shoppers Watch Chart

  • 31% Automotive
  • 30% Consumer Electronics
  • 26% Music/DVD/Video
  • 24% Toys/Video Games
  • 22% Computer Hardware/Software

Half US internet users watch product videos on the homepage of a retailer, and 47% watch them on product pages. Does your company use videos to promote your products?


Mary Shaw