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Pinterest Stats Marketers Need to Know

Since its launch in 2010, Pinterest has really taken off and has joined the league of the Top Social Media channels. It’s shown explosive growth and there are no signs of it slowing down. Here are some Pinterest stats that retailers should know about.

Stats You Need to Know about Consumers and Pinterest

  • 175 million users each month. (Source: Pinterest)
  • 81% of Pinterest users are women. (Source: Business Insider)
  • 40% of New Signups are Men; 60% New Signups are Women. (Source: Pinterest)
  • More than 1 in 4 people on social networks use Pinterest.
  • 96% of users research and gather information on the network.
  • 93% use Pinterest to plan for purchases.
  • 84% of Pinterest users are browsing the network on smart phones, tablets, and on their computers and laptops.
  • 80% of total Pinterest’s pins are repins. (Source: Media Bistro)
  • There are 2.5 billion monthly Pinterest page view. (Source: Expanded Ramblings)
  • 81 percent of U.S. online consumers trust information and advice from Pinterest.
  • Pinterest users spend 98 minutes per month on the site. (Source: Tech Crunch)
  • 58% of Pinterest users log in at least once a day. (Source: The Buntin Group, 2013)
  • 84% of people use Pinterest across multiple devices (Hootsuite)

Businesses Use Pinterest to Achieve Business Goals

  • There are 500,000 Pinterest business accounts. (Source: Expanded Ramblings)
  • Sephora’s Pinterest followers spend 15 times more that its Facebook fans.
  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic. (Source: Social Media Today)
  • Pinterest accounts for 25% of retail referral traffic. (Source: Rich Relevance)
  • Over 80% of pins are repinned. (RJMetrics)
  • A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
  • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)

Pinterest Delivers Measurable Results

  • Pinners who see promoted pins are 40% more aware of the brands and products they see and they report that they are 50% more likely to make a purchase. (Source: Social Draft)
  • 70% of sales that come in from Promoted Pins are brand new customers. (Source: Social Draft)
  • Promoted pins result in a 7x higher spend compared to traditional marketing. (Source: Social Draft)
  • More than 5% of traffic to websites is driven by Pinterest. (Source: Social Draft)
  • 87% of Pinterest users have bought stuff because they saw it on Pinterest. (Source: Social Draft)93% of Pinterest users use the site to plan out purchases. (Source: Social Draft)
  • The average sales coming from Pinterest is $50 – which is higher than any other major social platform.
  • 72% of Pinterest users check out the site to figure out what they want to buy offline. .(Source: Social Draft)
  • 43% of Pinterest members associate with retailers or brands.
  • 87% of Pinners have purchased a product because of Pinterest. (Hootsuite)
  • 72% of Pinners use Pinterest to decide what to buy offline. (Hootsuite)
  • The average sales coming from Pinterest is $50 – which is higher than any other major social platform.
  • Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites. (Source: Social Media Today)
  • 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Source: Social Media Today)
  • Pinterest generates 4x more revenue (per click) than Twitter and 27% more per click than Facebook. (Source: Social Media Today)
  • Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Source: Rich Relevance)
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair)
  • The average sales amount attributed to a pin has grown by 25% since Q4 2012. (Source: MarketingCharts)
  • A pin is said to drive 2 site visits and 6 pageviews, on average, while generating more than 10 repins. (Source: MarketingCharts)

Pinterest Stats for Your Business

Wondering how to use Pinterest to drive traffic to your website? Click here for some helpful tips to help you get more likes, followers, fan engagement and customers on Pinterest.

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Mary Shaw