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Photos Drive Social Media Success

It has long been said that a picture is worth a thousand words, but in today’s social media currency, perhaps it’s worth even more. These recent statistics caught our eye. Where do these numbers mean to you?


Posts that include a photo album generate about 180% more engagement than the average post.Posts that include a picture generate about 120% more engagement than the average post .[Source: Facebook]

An internal study conducted by Facebook, found that top performing ads featured close-up images.

More than 250 million photos are uploaded to Facebook each day

Pinterest, the virtual bulletin board for photos, has experienced exponential growth due, in large part, to its highly visual platform.

Curious about what kind of content is being shared from your own site on Pinterest? Just go to – where url is the your website’s address. Now, start experimenting with more visual content and see if it makes a difference with your “pin-worthiness.”

jill Manser