Petco and Charlotte Russe Use Social Networks to Build Trust
Posted on September 11, 2009 by Sallie Burnett
[San Diego Union Tribune, September 11, 2009]
According to forecasts from Forrester Research, spending on social media marketing will increase from $716 million in 2009 to more than $3 billion by 2014. Charlotte Russe and Petco Animal Supplies, both San Diego-based companies, are among the many retailers that have jumped on popular social networks, including Facebook and Twitter, in an effort to market themselves.
Customer Loyalty Consultant | Customer Retention | Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group, a strategic marketing firm that leads the way in the evolution of how companies engage their customers and earn their long-term loyalty. Sallie has more than two decades of strategic consulting experience helping some of the world’s leading companies engage, keep, and grow more profitable customer relationships.
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Filed under: Brand Loyalty