Petco and Charlotte Russe Use Social Networks to Build Trust
Posted by Sallie Burnett
[San Diego Union Tribune, September 11, 2009]
According to forecasts from Forrester Research, spending on social media marketing will increase from $716 million in 2009 to more than $3 billion by 2014. Charlotte Russe and Petco Animal Supplies, both San Diego-based companies, are among the many retailers that have jumped on popular social networks, including Facebook and Twitter, in an effort to market themselves.
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Brand Loyalty