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Petco and Charlotte Russe Use Social Networks to Build Trust

[San Diego Union Tribune, September 11, 2009]

According to forecasts from Forrester Research, spending on social media marketing will increase from $716 million in 2009 to more than $3 billion by 2014. Charlotte Russe and Petco Animal Supplies, both San Diego-based companies, are among the many retailers that have jumped on popular social networks, including Facebook and Twitter, in an effort to market themselves.

Sallie Burnett
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