Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight

Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…

U.S. Brands Join the Fight Against COVID-19

As the number of cases in the United States continues to grow, hospitals’ demand for personal protective equipment (PPE), hand sanitizers, and ventilators is growing. Brands like the New England Patriots, Ford Motor Company, and Gap Inc. are stepping up to close the gap between the need and the availability of critical supplies to halt Read more…

Now’s the Time for a Social Media Audit

Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. Use the six steps below will take you through a basic but effective social media review. Why Use Social Media for Business Why is social media important for business? Whether your company Read more…

Email Best Practices: Loyalty Programs

Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…

How Brands Are Taking a Stand On Social Issues

Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…

18 Pinterest for Business Marketing Tips

Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…

Facebook For Business Marketing Tips

22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…

SEO: The Best Investment For Your Marketing Dollars

What is SEO and its benefits? Search engine optimization (SEO) is the art and science of getting your web pages to the top of Google, and it can pay off, bigtime, for years to come. As more people turn to the Internet to find the products, services, and information they need, it becomes more urgent Read more…

Blog Posts: Why They Might Not Be Working For You

Is your blog working or you? Be honest! You’ve followed the advice of marketing experts and kept up with the latest trend of adding blog posts to your website. You’ve written dozens, or perhaps hundreds, of blog posts. But has qualified traffic to your website increased? And more importantly, is the phone ringing? Are e-mails Read more…

Successful Social Media Campaigns

Social Media Campaigns That Work A report from Clutch shows that 71% of businesses use social media and 47% began before 2017. More than half (52%) of small businesses post to social media at least once per day, something social media experts recommend. It’s clear that organizations are acknowledging the power of social media to Read more…