Companies, especially marketers, need to remember what the data is showing, in their results. This article linked below, reveals where marketers associated with the 600 companies surveyed, have failed in using technology as a benchmark to get closer to their customers. When data reveals -for example only “38% remove inactive contacts” and only “36% try to re-engage inactive subscribers,” marketers need to use this information as a Red Flag-WARNING. 38% of 600 companies, 38% of 600 companies- these are awful statistics, marketers need to see these numbers and Actually use them. Companies need to Realize Data are calculations that show results which then can lead to solutions, to bettering a business.