Online Video Content in America
These statistics from comScore’s recent report on US online video rankings caught our eye. Just one look and you’ll be hard pressed to argue with the growing importance of video content within a brand’s audience. How are you leveraging video content?
179 million US Internet users watched nearly 38 billion videos of online video content in February 2012
Top 10 Video Ad Properties
Americans viewed 7.5 billion video ads in February, with Hulu delivering a record-high number of video ad impressions at more than 1.5 billion. Here are the top ten in order of ranking:
- Hulu
- Google Sites
- Adap.tv
- BrightRoll video network
- Specific Media
- Tremor Video
- ESPN
- Auditute
- Microsoft Sites
- TubeMogul Video Ad Platform
Other Highlights
83.8% of the US Internet audience viewed online video
The duration of the average online content video was 6.2 minutes, while the average online video ad was .4 minutes
Video ads accounted for 16.6% of all videos viewed and 1.3% of all minutes spent viewing the video online.
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[Source: comScore February 2012 US Online Video Rankings]
Filed under: Online Marketing