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Online Video Content in America

These statistics from comScore’s recent report on US online video rankings caught our eye. Just one look and you’ll be hard pressed to argue with the growing importance of video content within a brand’s audience. How are you leveraging video content?


179 million US Internet users watched nearly 38 billion videos of online video content in February 2012

10 Video Content Properties

Top 10 Video Ad Properties

Americans viewed 7.5 billion video ads in February, with Hulu delivering a record-high number of video ad impressions at more than 1.5 billion. Here are the top ten in order of ranking:

  1. Hulu
  2. Google Sites
  4. BrightRoll video network
  5. Specific Media
  6. Tremor Video
  7. ESPN
  8. Auditute
  9. Microsoft Sites
  10. TubeMogul Video Ad Platform

Other Highlights

83.8% of the US Internet audience viewed online video

The duration of the average online content video was 6.2 minutes, while the average online video ad was .4 minutes

Video ads accounted for 16.6% of all videos viewed and 1.3% of all minutes spent viewing the video online.

Need help creating valuable content for your online presence? Look to the experts at Customer Insight Group for all your social media needs.

[Source: comScore February 2012 US Online Video Rankings]
jill Manser