Crate & Barrel Improves Customer Engagement and Acquisition with Digital Engagement Technology
Crate and Barrel, recently launch a digital engagement solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers.
Using Moxie Concierge, the brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and retention. Crate and Barrel customers will now enjoy a more seamless online shopping experience across the Crate and Barrel, CB2 and The Land of Nod brands.
“Seeing our mobile traffic grow nearly 30 percent, year-over-year, with more and more of our customers shopping on tablets and mobile devices, our goal was to select an application that offered a superior mobile experience,” said Joan King, Vice President of eCommerce for Crate and Barrel. “It was also critical that the solution be easy to use and administer for our business users. Moxie provides comprehensive reporting so that we now have visibility into both the context of customer communication and the effectiveness of digital channels.”
Get to know your customers, learn what they like, show them you listen. It’s a little give and take that results in trust – a priceless asset well worth the work. We’ll show you how.
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Filed under: Online Marketing