Crate and Barrel Introduces In-Store Tablets to Provide An Easy, More Continuous Experience and Drive Sales
Crate and Barrel, retail chain specializing in housewares, furniture, and home accessories recently announced a new customer experience, Crate and Barrel Connected Store. Now customers can discover, browse, compare, and buy using in-store tablets.
Using branded tablets, called MobileTotes, shoppers can digitally interact with in-store products as well as shop Crate and Barrel’s full online assortment without being required to sign up or download an app. MobileTote provides shoppers with product information, recommendations, inventory availability, and styling options as they build their digital collection of home furnishings and housewares items. Additionally, the CloudTags platform is seamlessly integrated with Crate and Barrel’s existing site-search tool and product reviews.
Once a shopper has explored the store and created a digital cart, they may email it as a wishlist to save for later or complete the transaction via the dedicated MobileTote checkout. After giving their tablet to a sales associate, the store team will gather all of their items to checkout while the shopper completes their store visit.
“CloudTags and MobileTote gives our customers some of the best features of digital shopping while exploring the store. The blend of online and in-store elements is very user friendly and supports an omnichannel shopping experience,” said Joan King, Vice President of eCommerce for Crate and Barrel. “By allowing customers to opt-in at the end of the session, we can re-engage with our most highly valued store visitors.”
The Crate and Barrel Connected Store leverages CloudTags’ technology for staff members as well. Using assigned NFC tags, sales associates can tap the back of the devices to receive credit for any online sales that result from the customer’s in-store experience. Crate and Barrel is also making use of CloudTags’ In-Store Remarketing features, which employ both email and re-targeted display ads related to the specific products a customer considered while using the device to increase sales.
“We’re honored to work with one of the country’s best home furnishings retailers. The Crate and Barrel Connected Store is all about increasing participation and access to digital commerce experiences with no sign-up, download or registration. We’re excited to co-innovate with their teams as the importance of connected retail grows,” said James Yancey, CEO of CloudTags.
CloudTags and Crate and Barrel have noted positive initial results from the pilot showing an average order value increase for MobileTote customers versus store customers not using the technology.
Filed under: Online Marketing