Nonprofits Build Strong Relationships Online
Posted by Sallie Burnett
Convio, a provider of on-demand constituent relationship management software and services to nonprofit organizations, recently released results of their online fundraising and marketing study. According to the study nonprofits saw positive year-over-year growth in 2008 in key areas of online success, such as online fundraising, e-mail file growth and Web site traffic.
The study aggregated results into benchmarks that nonprofit organizations can compare against their peer groups and the industry as a whole. In addition, the study provides separate benchmarks for 14 nonprofit industry subgroups or verticals across 21 key metrics. Finding from the study include:
- In comparison to 2007, results for online fundraising, email file growth, and website traffic in 2008 were up 14 percent, 28 percent, and 20 percent, respectively.
- Web traffic to nonprofits continues to expand. Average monthly Web site traffic grew year over year at a rate of 20 percent.
- Increase in number of gifts drives online revenue. Fourteen percent growth in online revenue was fueled by a 14 percent increase in the number of gifts nonprofit organizations received in 2008.
- Overall nonprofits experienced just 3 percent growth in online revenue in the fourth quarter of 2008. This growth, compared to the 18 percent growth for the whole year, indicates that the economy did have a heavy negative impact on online fundraising during that period. Large organizations bucked the trend by experiencing growth that was 11 times the industry average.
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Internet Marketing