With the increasing prevalence of social media, tons of websites gradually show up in the market. Smart people keep discovering niche market to dig out more business opportunities.
A new way of searching music and watching video appeared under this context. Tubeify is a new music search service provider. The idea is inspired by the frustration of searching videos on Youtube.com. When you search for a video, your current page will be replaced by new searching results, which is frustrated, since you don’t want leave your current page. Tubeify helps solve this problem. You can simply search for a new song without leaving your current video. If you want to buy this piece of music, the hyperlink will bring you directly to Amazon.com. Similar to itunes, each piece of music charges $0.99.
Tubeify is powered by Last.FM’s search API and Youtube and is currently a web-only service. Also, It allows you to create custom playlists that can be approached anywhere, and are easily shared through Facebook, Twitter and email. Another amazing thing about this is Tubeify has a top chart, and it has the ability to pull up charts from previous years, all the way back to 1964. This is called a “timetravel” feature, which allows visitors to listen to the track that were leading the charts then.
Another revolutionized way of music search is called Soundhound. This is an app in smartphone, but its success is quite similar to Tubeify, who also well grasps the niche market. Hound is voice search, which allows you to simply speak the name of artist or band and instantly get access to that song, review, lyrics, album, and videos. Moreover, if you only can remember and sing a small piece of the song, you can just sing it to Soundhound, and it will bring you automatically to a list of songs according to what you sang. Then, you can figure it out. What an amazing invention! Other than that, users can share songs via Facebook, Twitter, email or text. Just like its name—hound, it tries its best to get you to your prey as fast as possible with only a command.
These two are representatives of successful music search apps. The product design is based on market demand. As you see, this idea is pretty small and the problem usually will not be paid attention to. Most people do not even treat it as a demand. However, the little change actually brings a large market. And this is the niche market.
Overall, social media really brings a lot of opportunities and benefits to various industries, and these are just two successful examples in music search area. With deep digging the field, will there be other innovative ideas show up in the future? Let’s wait and see.
Filed under: Social Media Marketing