Moms Say Social Media Impacts Retail Purchases
Posted by Mary Shaw
Social Media Influences Retail Purchases
Moms say their retail purchasing decisions are influenced by social media according to a national survey of 700 mothers conducted by Fleishman-Hillard and ModernMom.com in September. Overall 84% of mothers surveyed said they use Facebook to engage with brands, and said they should be able to give feedback to the brand, read articles with tips and advice or get a sneak peek behind the brand.
The survey also showed moms were most likely to engage with brands in the following categories:
- 88% food and recipes
- 86% health and beauty
- 84% children’s products
- 74% clothing and fashion
[Mediapost, 12/19/11]
Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.
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Filed under: Social Media Marketing