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Mobile Marketing Statistics

Mobile Marketing Statistics You Should Know  

Mobile Marketing Statistics

The future of online marketing involves smartphones and tablets. Get ready for the future with these stats to inform your mobile marketing strategy mobile site design and app development.

Mobile Marketing Statistics

Today, 90% of Americans own a cell phone and the vast majority of them believe that your mobile website should be as good, if not better, than your desktop version. Your customers are on the go and you can be right there with them when you utilize the power of mobile marketing to your advantage. From texts, email, apps, video, check-ins, and GPS-based initiatives, optimizing your mobile efforts will help you extend the connection you have with customers and prospects. Check out this compilation of statistics about mobile usage and effectiveness to help you keep abreast of mobile marketing trends.

  • Over 36% of mobile subscribers use iPhones or iPads to read email and 34% of subscribers only use mobile devices to read emails. (Informz, 2014)
  • Mobile email opens have grown by 180% in the last three years. (Email Monday, 2015)
  • The percentage of companies optimizing email for mobile devices increased by 22% in 2014. (Adestra, 2014)
  • 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce, 2015)
  • 71% of marketers believe mobile marketing is core to their business. (Salesforce, 2015)
  • 80% of internet users own a smartphone. (Smart Insights, 2015)
  • 48% of consumers start mobile research with a search engine. (Smart Insights, 2015)
  • 33% of consumers start mobile research with a branded website. (Smart Insights, 2015)
  • 26% of consumers start mobile research with a branded app. (Smart Insights, 2015)
  • Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (Smart Insights, 2015)
  • 64% of decision-makers read their e-mail via mobile devices. (, 2015)
  • 53% of the tablet consumer base will use a tablet for coupon redemption often from home. (eMarketer, 2015)
  • 40.0% of the US smartphone audience will use a smartphone for coupon redemption often made at retail. (eMarketer, 2015)
  • 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (McKinsey & Company, 2014)
  • Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report, 2015)
  • eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion—just slightly above desktop’s $12.82 billion. At the same time, there will be 156.4 million mobile phone search users in the US, representing 49.0% of the population. (eMarketer, 2015)
  • 81% of US mobile owners used their device(s) to research retail items before going to a retail location and 19% of US mobile owners used their device while at retail. (Ninth Decimal 2014)
  • 65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed. (Heidi Cohen, 2015)
  • Mobile commerce will account for 24.4% of overall e-commerce revenues by the end of 2017. (HubSource, 2015)
  • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices. (Millward Brown)
  • 45% of US businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%), and QR codes (49%) being the most common tactics. (StrongMail, 2012)
  • Showrooming, buying a product via a smartphone after seeing it in a store, dropped to 28% in 2014. (GfK’s 2014 FutureBuy Global Study)
  • Webrooming, buying a product in a store after researching it on a smartphone, was 41% in 2014. (GfK’s 2014 FutureBuy Global Study)
  • 71% of in-store shoppers who use smartphones for online research say their device aids their in-store experience. (IpsosMedia/Sterling, 2014)
  • Over one-third of US smartphone owners use a retail app at least weekly. (Forrester Consulting, 2014)

Engage, Keep and Grow Your Customer Relationships

Get to know your customers, learn what they like, show them you listen. It’s a little give and take that results in trust – a priceless asset well worth the work. We’ll show you how. Look to the experts at Customer Insight Group for the advice and experience you need.

Sallie Burnett
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