Moms are busier than ever and are turning to their mobile devices to help make parenting easier. Studies show, 70% of moms reported using their smartphone or tablet to shop. An even more staggering one-third of moms said the devices accounted for nearly half their shopping time or more.

While shopping, 60% reported that retailer apps were the most popular apps to help them make purchase decisions, and:

• 47% said they used social networking apps when deciding what to purchase.
• 20% said product review apps and deal site apps were also useful.

The most important factor when making a purchase decision for nearly half of moms is getting reviews and recommendations from other moms. Convenience ranked second, cited as the most important factor by about one-quarter of moms.

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[Source: eMarketer, 3/12/13]

Filed under: Mobile Marketing