For a company based on a formula built on personal referrals and word of mouth, social media seems like a natural step for Texas-based cosmetic company Mary Kay. So, it’s no surprise that Mary Kay is currently in talks with a variety of agencies to pitch its social media business.
Today, the private company boasts a growing 630,000+ Facebook fans, a YouTube channel and an e-catalog that connects customers with an online beauty consultant. The individual Mary Kay seller can also use their own Facebook and Twitter accounts to generate sales and recruit others.
Filed under: Social Media Marketing