Mary Kay Ramps Up Social Media Efforts
Posted by jill Manser
For a company based on a formula built on personal referrals and word of mouth, social media seems like a natural step for Texas-based cosmetic company Mary Kay. So, it’s no surprise that Mary Kay is currently in talks with a variety of agencies to pitch its social media business.
Today, the private company boasts a growing 630,000+ Facebook fans, a YouTube channel and an e-catalog that connects customers with an online beauty consultant. The individual Mary Kay seller can also use their own Facebook and Twitter accounts to generate sales and recruit others.
[Source: AdAge]
Jill has over 25 years' experience as a writer, content strategist, and creative director.She uses her expertise to write about a variety of industries: retail, healthcare, financial, travel, and entertainment. She writes about what she knows works.
Latest posts by jill Manser (see all)
Filed under: Social Media Marketing