This article talks about how the company ManPacks utilizes the subscription e-business model. The company provides men with underwear, socks and undershirts. It reveals how personalization is rapidly growing on the internet, if with everyday products such as these types of clothes.
The article mentions how the company provides men with clothes so that they can complete more important tasks. It highlights how these are not lazy men they are reaching out to but rather the company claims to, “give men (and the people who love them) more time to build empires, climb mountains, slay dragons… to achieve the goals they aspire to.”
This is an alternative to standing in long lines, being embarrassed in stores, and being more productive in life. This article reveals how companies in the future can use the business model for essentially any product. To read the article click here.
Filed under: Internet Marketing