LinkedIn is not the biggest or most talked about network, but when it comes to connecting with people who mean business and generating leads, LinkedIn is a powerful marketing tool. The majority of small and medium sized companies (58%) are actively using LinkedIn to promote their business, and of all of the social networking sites, LinkedIn generates the most customers for B2Bs (61% of companies). Are you using LinkedIn to connect with prospective clients, announce new product launches, do research on prospects, and build awareness? If not, now is the time to start.
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Filed under: Social Media Marketing