Highlighted below are some of the latest Digital Marketing emerging trends, articles, research, and news we found share-worthy.
Facebook: Facebook has officially started testing Video Ads
The video ads will function in the same way as the auto-play feature rolled out earlier this month for videos shared via Facebook or Instagram – Video Ads will begin playing automatically as soon as they appear on screen, without audio. Read more
How To Be The #1 Trending Hashtag On Twitter
Nat Geo saw average engagement rates of 10% on Promoted Tweets, 110% higher than the network’s historical average. Read more
More Americans Embrace Social Media
Some 73% of online adults now use a social networking site of some kind, and Facebook is the dominant social networking platform in the number of users.
Report: M-commerce to Reach $707 Billion in 2018
The report found that leading retailers were increasingly developing strategies built around mobile, using it as a ‘hub’ facilitating payment, product discovery, and customer retention. Read more
What’s New In Retail? Mobile And Social Selling
The retailers that succeed in the digital market will develop a strong brand and value proposition, deliver it flawlessly and localize it for each market — and for each customer, too. Read more
7 Social Marketing Trends To Watch In 2014
In 2014 we will see ever-richer digital marketing opportunities, including optimized photo and video ads and a chance to take social beyond the confines of the social network. Read more
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Filed under: Breaking News