Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.
WHY IS THE STARBUCKS MOBILE PAYMENT APP SO SUCCESSFUL?
On a nice spring day early in 2009, Starbucks launched its mobile card app in 16 stores. It was so successful it rapidly expanded the program nationwide by allowing consumers to pay by letting patrons display a barcode to be scanned at the point of sale. Read more
RETAILERS USE SOCIAL MEDIA TO BUILD COMMUNITIES AND STRENGTHEN CONSUMER CONNECTIONS
Social media has evolved into more than just another advertising channel for retailers to showcase their products. Read more
FACEBOOK REVAMPS THE NEWS FEED TO INCREASE VIDEO’S IMPORTANCE
The social network says it will serve more videos to users who tend to watch videos. That’s a growing number of consumers because twice as many people watch videos on Facebook than did so just six months ago. Read more
OFF BROADWAY SHOES ADDS SPARKLE TO SOCIAL MEDIA
Looking to capitalize on its partnership with Sony Pictures to promote the feature film “Sparkle,” footwear retailer Off Broadway Shoes wanted to improve its social media and email fan base. Read more
9 WAYS MOBILE REWARDS CAN INCREASE BRICK-AND-MORTAR SALES
Since most consumers are mobile users, brands have a great opportunity to incentivize shoppers or even gamify the experience. Read more
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