Latest Digital Marketing News: Neiman Marcus Embraces Omnichannel and Burberry’s Integrated Customer Experience

Posted on April 04, 2014 by Mary Shaw

CIG-The-Buzz Marketing Stats and Data
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.

NEIMAN MARCUS IS THE LATEST RETAILER TO GO ‘OMNICHANNEL’
Neiman Marcus Group Inc. is among the latest retailers announcing moves to better embrace “omnichannel” retailing —that that is, merging its offline and online channels to serve shoppers that move between them more effectively.

BURBERRY’S BLURRED LINES: THE INTEGRATED CUSTOMER EXPERIENCE
What company has so seamlessly integrated its online and offline experience that it never feels like two different companies? Read more

SOCIAL NETWORKS DRIVE 7.7% OF VISITS TO RETAIL WEBSITES
A new Experian Marketing Services report suggests that shoppers are increasingly clicking from social networks to retailers’ websites, as consumers use sites like Facebook and Pinterest to discover products. Read more

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