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Latest Digital Marketing News: Marc Jacobs, Mobile Shoppers, Facebook vs. Twitter

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.


MARC JACOB POP-UP SHOP EXCHANGES PRODUCTS FOR TWEETS The luxury brand won’t be asking consumers to empty out their pockets in exchange for high-quality merchandise. Instead, transactions will be based on how a customer uses Twitter, Instagram, and Facebook to generate buzz for the pop-up shop.

REPORT: 75 PERCENT OF MOBILE SHOPPERS REDEEMED MOBILE COUPONS IN 2013 Shoppers are continually upping the ante for retailers when it comes to mobile expectations, according to a recent study from Key Ring. Read more

NEW PINTEREST TOOL DELIVERS PERSONALIZED PIN RECOMMENDATIONSThe Interest topics board is set up differently than normal Pinterest page. Some of the topics are in a much larger box than others, based on how popular that particular topic is for each user. Pinterest’s pins are organized within a handful of broad categories, so Interests will group together pins in much more narrow categories to help recommend pins users are more likely to be interested in.

MILLENNIALS’ SOCIAL MEDIA POSTS INFLUENCE PEERS TO BUY NEW PRODUCTS Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post. Read more

FACEBOOK VS. TWITTER: WHO WINS THE BATTLE FOR OUR SOCIAL ATTENTION? In 2014, as the hype and newness die down, social media is increasingly something we take for granted in our daily lives. Read more


Content Marketing Infographic

Content marketing stats to keep in mind when developing their next campaign including Content Marketing Infographic
  • 78% of consumers say companies on social media influence their purchases.
  • 58% of consumers trust editorial content.
  • 90% of users find the content useful.


What was the most interesting thing you learned this week in Digital Marketing? Share your thoughts with us on Facebook.

Mary Shaw