Highlighted below are some of the latest Digital Marketing emerging trends, articles, research, and news we found share-worthy.
RETAILERS HOPE TO GET PINNED BY SHOPPERS
A growing number of retailers are looking to social media to develop deeper connections with their customers and nowhere is this truer than on Pinterest. The site, which allows consumers to grab photos, videos, and other content from all over the web and share them through pinboards, has proven successful in driving sales online and in stores. Read more
DIGITAL MARKETING HELPS BOOST CUSTOMER SATISFACTION AND BOTTOM LINE
While traditional marketing like print ads and catalogs remain relevant, retailers of all stripes are relying more on websites, microsites, online ads, email promotions, and, more recently, mobile and social platforms to reach consumers. Read more
FACEBOOK TO ROLL OUT NEW VIDEO METRICS
Monday Facebook announced new metrics for videos (paid and organic) uploaded to brand pages on the social network. This comes to a couple of months after the social network launched premium video advertising on the site with 15-second spots that autoplay and run in the newsfeed. Read more
57% OF BUSINESSES ARE SPENDING AT LEAST 50% MORE ON TWITTER MARKETING
Over half of marketers (53 percent) said that their biggest bugbear with social media was its potential to be time-intensive, a study by SocialBro has found. Read more
RESEARCH: WEBSITES ARE MEANT TO BE SEEN…
According to the results of a recent survey conducted by Ascend2, “if you don’t appear on page one of the search results, you don’t exist.” To assuage this, the C-suite is paying attention to their organization’s organic search rankings, with 57% of marketing and sales professionals saying that quality content creation is one of the most effective SEO strategies employed by their company. Read more
SOCIAL IS DEFINING THE FUTURE OF CONSUMER CRM
Email marketing and social media marketing is not an either/or proposition, so, it’s time to stop thinking about them as isolated channels.
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Filed under: Social Media Marketing