Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.
BANANA REPUBLIC TEST PINTEREST ADS
The social network says it is working with online retailers such as Banana Republic, Lululemon, Athletica Inc., and Target Corp., as well as brands such as Ziploc, to test how its users react to its “Promoted Pins” ad unit appearing in search results and category feeds. Read more
TWO-THIRDS OF TOP E-RETAILERS PULL CONSUMERS IN WITH PUSH NOTIFICATIONS
The number of e-retailers employing push notifications in mobile commerce apps increased 48% between 2012 and 2013, a new study says. Read more
CONNECTING SOCIAL MEDIA AND THE STORE
When used effectively, social media can help retailers generate buzz and even boost traffic. But retail executives continue to debate social media’s impact on bottom-line results. Read more
UPGRADE YOUR SOCIAL MOBILE MARKETING WITH SNAPCHAT
To advance your social mobile marketing, add Snapchat—the wildly popular photo-messaging app—to your marketing arsenal. With Snapchat, you can reach your prospects with time-sensitive offers on the go. Mobile marketing has become highly influential, and its influence is primed to keep on rising.
THE 10 SOCIAL AND TECH TRENDS THAT COULD SHAPE THE NEXT DECADE
These revolutionary changes equate to great opportunities for businesses, and they can prosper from it if they are the first to spot and adapt to these major global societal and transformative forces. Read more
HOW BRICK-AND-MORTAR RETAILERS CAN BEAT AMAZON’S PRICE ADVANTAGE
Research shows that exceptional customer service is the number one factor influencing how much a consumer trusts a company, and executives hoping to put Amazon in the crosshairs will have ammunition at their disposal if they use this insight to up their in-store game. Read more
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