Internet Changes News Media
Posted by Sallie Burnett
News Media – The Internet Changes Everything
Some good points of the article:
- The key for news media to move forward economically is to focus on an integrated digital strategy.
- News media should make publishing faster and better.
- Journalists need to be able to write a story for print, upload a Web version, tweet it, and manage online interaction with readers.
- Create new revenue streams:
- News media can offer advertisers a report of what pages viewers have looked.
- News media could use electronic subscription to server different customers and provide advertisers with greater insight into viewer profiles and reading habits.
Something to improve:
- Care more about mobile apps. (Make mobile apps easy to use. Give readers better reading experience.)
- Combine printing with online resources. (Use QR Code to provide readers richer content about the story they read.)
- Customize news for different readers. (Provide reader the news they love.Use location to differentiate news.）
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Mobile Marketing