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Instagram: A Good Fit For Fashion Brands

Instagram is on the rise according to eMarketer. U.S. users are expected to reach 77.6 million this year, an increase of 20.9%, and will hit more than 111 million by 2019.

According to research from L2 Think Tank, some of this growth is coming from fashions brands taking an increased interest in Instagram. The number of US fashion brands that adopted Instagram rose 11% year over year in Q2 2015 to reach 96%.

Research found a falling organic search reach on Facebook, one reason why fashion brands could be moving toward Instagram to increase their audience reach. Among the 79 brands studied, the number of Instagram followers leapt 160% during the research period. At the same time, post frequency rose 36%, hitting 10.4 posts per week, on average. –

An Iconosquare polling cited by eMarketer shows 62% of global users are likely to follow a brand on Instagram if they already have a connection with it and 54% said they would follow a brand for discovery-purposes.

[Source: eMarketer]


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Mary Shaw