Did you know that 61% of consumers feel better about a company that delivers custom content? Social media is all about dialogue — conversations taking place online 24/7 with countless numbers of people involved, potentially all over the world. The stats below show the importance and value of content:

• Content is one of the top 3 reasons people follow a brand on social media.
• Marketers spend 28% of their budget on content marketing.
• 90% of consumers find custom content useful.
• 78% of consumer say companies on social media influence their purchases.
• 58% of consumers trust editorial content.
• On average, 12 content marketing tactics are used by B2C marketers.
• 92% of marketers believe that content creation is either “very” or “somewhat” useful for SEO.

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Filed under: Social Media Marketing