Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Infographic: Building Your Brand With Twitter

With over 241 million monthly active users, big and small businesses alike should be using Twitter to reach their fans and new customers. If done right, Twitter can have a big impact on your brand. These stats show some best practices.

  • Twitter engagement for brands is 17% higher on weekends. 
  • Tweets with image links get 2x the engagement rate of those without. 
  • Tweets with #hashtags get 2x more engagement. 
  • Tweets with less than 100 characters get 17% more engagement. 
  • 37% of Twitter users will purchase from a brand they follow. 
  • 80% of users follow a brand to get exclusive content. 
  • There is a 12x high chance to get re-tweeted if brands ask for it. 
  • Tweets that included links are 86% more likely to be re-tweeted.

2014 Twitter Infographic

What do you think about these Twitter stats? Follow us on our Twitter page to engage with us.

Mary Shaw