With over 241 million monthly active users, big and small businesses alike should be using Twitter to reach their fans and new customers. If done right, Twitter can have a big impact on your brand. These stats show some best practices.

• Twitter engagement for brands is 17% higher on weekends. 

• Tweets with image links get 2x the engagement rate of those without. 

• Tweets with #hashtags get 2x more engagement. 

• Tweets with less than 100 characters get 17% more engagement. 

• 37% of Twitter users will purchase from a brand they follow. 

• 80% of users follow a brand to get exclusive content. 

• There is a 12x high chance to get re-tweeted if brands ask for it. 

• Tweets that included links are 86% more likely to be re-tweeted.

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Filed under: Social Media Marketing