How Consumers Are Using Smartphones
Posted on July 17, 2012 by Mary Shaw
Here are some interesting facts and figures about consumers’ usage on mobile devices. As the stats below show, companies need to make sure they have a mobile-optimized website and a social media presence to reach today’s consumers.
With the ever increasing use of mobile devices retailers can optimize mobile banner ads, sponsored stories and video to reach their target market.
A recent survey conducted by Prosper Mobile Insights revealed the following about how mobile users view advertising:
- 11.2% say they regularly pay attention to sponsored stories or links
- 10.0% view ads that play before/during a video
- 8.8% view more video ads in general
Advertisers should be careful when evaluating the amount of time a consumer spends on a mobile ad and why video ads
get more attention:
- 51.3% More likely to grab attention
- 34.5% More enjoyable than standard ads
- 30.4% Not able to click away without watching a part of it
- 25.2% Content is more relevant
- 23.1% Similar to enjoyable ads on TV
- 21.9% Have to watch to find out what is advertised
[Source: Prosper Mobile Insights]
Mobile is here to stay, and your consumers are using it virtually every day of their lives. Is your website mobile-friendly?
Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.
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Filed under: Mobile Marketing