Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Highly Effective Strategies To Create Engaging E-Learning

E-Learning has become the buzzword in the recent past. With the need of the hour requirement, companies are shifting from a physical classroom set-up to a virtual classroom set-up or an e-learning set-up. With ample online training software available in the market, it is becoming more competitive to create effective and engaging content.

Content Strategies for Elearning

A huge amount of content is already present on the internet. How do you make your content stand out is what matters? It is not just the information that can make your content effective, you have to ensure that the content is engaging as well. Listed below are five techniques to help you make your content more engaging.

5 Techniques to Make Your Elearning Content More Engaging

Visual Experience

There is a saying “first impression is the last impression”. The first look that the learners get from your course is the look of the course. This can be made appealing by using visual designs in sync with the topic of the course which can entice the learner. 

Even if the information mentioned in the modules is very crisp, apt, and easy to understand, the user might just skip it as the looks are not appealing and inviting.

By using simple tricks like color, contrast, legible font, alignment, etc can completely change the appearance. 

  • Every color speaks in itself and leaves an impact. Choose the colors wisely to convey and highlight the important points.
  • The background and the text should preferable of opposite contrast. The images and multimedia should merge with the background color.
  • Keep the color and contrast tone even and consistent throughout the course. Using various colors and contrast is very disorienting.
  • Keeping the format constant helps the learner pick up the cues and relate better with earlier topics.
  • Anything shabby is unpleasing. Keeping the content and matter aligned gives a neater look and is inviting.
  • It is equally important to balance the text, images, and other mediums used.

Meaningful Interaction

Once you have decided on the color scheme, text, visuals, and media effects, it is time to focus on an important aspect, interaction. What elements will create curiosity in learners to continue going through the content? With the right kind of learning management authoring tools, you can convert images into channels for discovering new information. This is more effective and engaging as compared to information placed in the form of bullets. 

By creating interactive diagrams, interactive flow charts, and creating hyperlinks, you can make the interaction meaningful and involving. Including real-world scenarios and providing options to choose the solutions will surely make a dull topic also interesting for the learner.

Content

Based on the defined learning objective, the content should be created in either a linear manner or freedom to choose the flow of information provided. In linear flow, the learner is required to go through every topic in sequence whereas, in the latter option, the learner gets to choose the flow or skip the content if he already knows about it. Creating scenarios that are picked from real-life experience helps the learner remain involved. Using a mix of following a linear path and pull path is a great option to ensure that the learner is going through all the modules and learning is achieved based on the objectives.

Multimedia

Whenever we need to learn a new thing, watching a youtube video is easier to understand as compared to going through a slide show with instructions mentioned in bullet points. You can hook your learners emotionally by including videos as we tend to learn from other practical experiences better.

Gamification

As mentioned in the content tab, you can include the assessments in the form of games by freezing the pull form of content after every topic. Similarly, a jigsaw puzzle can give you a clearer picture of the final outcome of different topics learned or collaborating different concepts. These also can be used for team building by giving the team games in which every team member is responsible for a task and together can they reach the final result. This method works best for all ages of learners. You can always have a gamification tool as a plug-in tool while authoring your content.

Conclusion: The list mentioned above is not exhaustive but includes all the major strategies that can make your content more fun and engaging.


Guest Post