Forrester Analyst Outlines 7 New Rules for Online Marketers
Posted by Sallie Burnett
It’s time for Web merchants and operators to stop considering themselves the “underdog,” according to Sucharita Mulpuru, senior analyst, retail, for Forrester Research. In a session at the recent National Retail Federation Convention in New York, Mulpuru preached a set of “new rules” for Web marketers to heed if they’re to sustain the rapid growth they’ve enjoyed to this point. The following are the seven rules:
- The Web is no longer the underdog.
- User-generated online content can turn the art and science of merchandising on its head.
- YouTube is the new Google.
- Green is the new black.
- Cash is still king.
- “3G” is the new “T3.”
- Time is money, but money is really money.
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Online Marketing