It’s time for Web merchants and operators to stop considering themselves the “underdog,” according to Sucharita Mulpuru, senior analyst, retail, for Forrester Research. In a session at the recent National Retail Federation Convention in New York, Mulpuru preached a set of “new rules” for Web marketers to heed if they’re to sustain the rapid growth they’ve enjoyed to this point. The following are the seven rules:
- The Web is no longer the underdog.
- User-generated online content can turn the art and science of merchandising on its head.
- YouTube is the new Google.
- Green is the new black.
- Cash is still king.
- “3G” is the new “T3.”
- Time is money, but money is really money.
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